How to Watch Apple TV on Windows 10: A Simple Step-by-Step Guide

If you’re a Windows 10 user who loves movies and shows, you’ve probably heard of Apple TV+ — Apple’s premium streaming service offering award-winning originals like Ted Lasso, Severance, and The Morning Show.

But wait — isn’t Apple TV made for Apple devices only? Not anymore! You can watch Apple TV on Windows 10 easily, whether you prefer using a web browser, iTunes, or even connecting your iPhone.

In this comprehensive guide, we’ll walk you through step-by-step instructions to access Apple TV on Windows 10, plus some pro tips to enhance your streaming experience.

What Is Apple TV and Apple TV+?

Before we dive into the how-to, let’s clarify what Apple TV actually is — because the name can be confusing.

• Apple TV (the app): A streaming platform where you can rent, buy, or stream movies and shows.

• Apple TV+ (the service): Apple’s subscription-based service that offers exclusive original content.

With Apple TV, you can:

• Watch Apple Originals like Silo and Foundation.

• Access movies from other platforms (HBO, Disney+, Amazon Prime) through “Apple TV Channels.”

• Purchase or rent digital movies in 4K HDR.

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2. Can You Watch Apple TV on Windows 10?

Yes — you absolutely can! 🎉

Even though there isn’t a dedicated Apple TV app for Windows 10 (yet), you have several reliable ways to stream:

Each method works well depending on your setup. Let’s explore them one by one.

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3. Requirements to Watch Apple TV on Windows 10

Before you start watching, make sure you have:

• ✅ A Windows 10 PC or laptop with an updated browser (Edge, Chrome, or Firefox).

• ✅ A stable internet connection (at least 5 Mbps recommended).

• ✅ An Apple ID (you can create one for free).

• ✅ An Apple TV+ subscription or a trial plan.

Optional: If you want to download or purchase movies, install iTunes for Windows.

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4. Method 1: Watch Apple TV Using a Web Browser

The easiest and fastest way to access Apple TV on Windows 10 is through the official Apple TV website.

Step-by-Step Guide:

1. Open your browser
   Launch Microsoft Edge, Google Chrome, or Firefox.

2. Visit the Apple TV website
   Go to 👉 https://tv.apple.com

3. Sign in with your Apple ID
   Click Sign In (top-right corner) and enter your Apple ID credentials.

4. Browse or subscribe
   You can explore:

   • Apple TV+ Originals

   • New & Trending

   • Purchased Movies (linked to your Apple account)

5. Start streaming!
   Click any title and hit the Play button — just like Netflix.

Pro Tip:

You can pin the Apple TV website to your taskbar in Microsoft Edge for quick access:

• Click the three-dot menu → More tools → Pin to taskbar.

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5. Method 2: Watch Apple TV Using iTunes on Windows 10

The iTunes app also lets you buy or rent movies and shows available on Apple TV.

Here’s how:

1. Download iTunes

   • Go to the Microsoft Store iTunes page.

   • Click Get to install it.

2. Sign in with your Apple ID
   Open iTunes → Account → Sign In.

3. Access your Library

   • Go to the Movies or TV Shows section.

   • You’ll see all your previously purchased or rented content.

4. Stream or download
   Double-click to stream instantly, or click the download icon to watch offline.

💡 Note: iTunes doesn’t stream Apple TV+ originals, only purchased or rented titles. To watch Apple TV+ content, use the web browser method.

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6. Method 3: Cast or Mirror Apple TV from an iPhone or iPad

If you own an Apple device, you can easily cast or mirror Apple TV content to your Windows 10 screen using AirPlay alternatives.

Option 1: Use AirServer or 5KPlayer

1. Install AirServer or 5KPlayer on your Windows 10 PC.

2. Connect both devices (iPhone/iPad + PC) to the same Wi-Fi network.

3. On your iPhone, swipe down to open Control Center → Screen Mirroring.

4. Select your Windows 10 device.

5. Play content in the Apple TV app — it will stream to your PC screen.

⚠️ Some DRM-protected Apple TV+ content may not play due to copyright restrictions.

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7. Method 4: Access Apple TV via Microsoft Store App (Beta)

Apple has recently released a beta version of the Apple TV app for Windows through the Microsoft Store.

Steps to Use It:

1. Open the Microsoft Store on your Windows 10 PC.

2. Search for Apple TV (Preview).

3. Click Install.

4. Launch the app and sign in with your Apple ID.

5. Start streaming shows, movies, and Apple Originals seamlessly.

This beta version offers a native Windows experience, including better video quality and smoother playback than browser streaming.

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8. How to Sign In or Create an Apple ID on Windows 10

You’ll need an Apple ID to sign in to Apple TV. Here’s how to create one if you don’t already have it:

1. Go to https://appleid.apple.com.

2. Click Create Your Apple ID.

3. Fill out the required information (name, email, password).

4. Verify your email address.

5. Use this Apple ID to log in to tv.apple.com or iTunes.

📝 Tip: You don’t need an Apple device to create an Apple ID — it’s free for everyone.

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9. How to Download Apple TV Shows and Movies for Offline Viewing

Unfortunately, the browser version of Apple TV on Windows 10 doesn’t allow offline downloads.
However, you can still download content via iTunes if you’ve purchased it.

Steps:

1. Open iTunes → Movies or TV Shows.

2. Choose the title you own.

3. Click the Download icon.

4. Once downloaded, go to Library → Downloads to play offline.

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10. Troubleshooting: Apple TV Not Working on Windows 10

If you’re having trouble watching Apple TV, try these quick fixes:

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11. Apple TV Subscription Plans and Pricing

Here’s what you need to know before subscribing:

🎁 Bonus Tip: If you buy a new Apple device, you may get 3 months of Apple TV+ free.

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12. Tips to Improve Apple TV Streaming on Windows 10

Want smoother, sharper streaming? Try these pro tips:

• Use Microsoft Edge — Apple TV is optimized for it on Windows.

• Clear cache regularly to avoid playback issues.

• Use a wired Ethernet connection for consistent speed.

• Disable VPNs if content won’t load (some regions restrict playback).

• Adjust browser playback settings for better color and contrast.

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13. How to Cancel Your Apple TV+ Subscription

If you’re done watching or want to pause your plan, here’s how to cancel it safely.

Via Browser:

1. Visit https://tv.apple.com.

2. Click your profile icon → Settings.

3. Scroll to Subscriptions → click Manage.

4. Select Cancel Subscription.

Via iTunes:

1. Open iTunes → Account → View My Account.

2. Under Settings, find Subscriptions.

3. Click Manage → Cancel.

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14. Is Apple TV Available on Windows 11 Too?

Yes! 🎬
Everything that works on Windows 10 also works on Windows 11 — plus, the Apple TV app (Preview) is even more optimized for Windows 11 users with smoother playback and 4K HDR support.

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15. Conclusion

You don’t need a Mac or iPhone to enjoy Apple’s world-class entertainment. With the methods above, you can watch Apple TV on Windows 10 easily — whether through your browser, iTunes, or the official app preview.

Each method has its perks:

• The browser is fastest.

• iTunes helps manage purchases.

• The Microsoft Store app offers a native experience.

So grab your popcorn, sign in, and start streaming Apple Originals right from your Windows 10 screen — no Apple device required!

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16. FAQs About Watching Apple TV on Windows 10

1. Can I download the Apple TV app on Windows 10?
Yes, but it’s currently in beta on the Microsoft Store as Apple TV (Preview).

2. Do I need an Apple device to watch Apple TV+?
No, you can access it via a browser or iTunes using your Apple ID.

3. Can I watch Apple TV+ offline on Windows 10?
Only purchased content via iTunes can be downloaded. Streaming requires internet.

4. Why isn’t Apple TV working in my browser?
Clear your browser cache or try switching to Microsoft Edge for better compatibility.

5. Is Apple TV free with iTunes?
No, Apple TV+ requires a subscription, though iTunes lets you rent or buy individual titles.

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17. Key Takeaways

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Final Word

Apple has opened its ecosystem more than ever, and watching Apple TV on Windows 10 is now just as easy as streaming Netflix or Hulu. Whether you’re catching the latest Apple Original or renting a blockbuster, Windows users can now enjoy Apple’s cinematic universe without switching devices.